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A curl-defining styling cream. Looking for high-definition curls and coils? We’ve got you covered with the As I am JBCO Smoothie. This curl-defining cream increases hair moisture and enhances curl definition, without ever flaking. Enriched with Jamaican black castor oil and ceramides to nourish and strengthen each and every strand, this styling cream has a…
Product Summary: Experience the richness of As I Am Jamaican Black Castor Oil Smoothie, a nourishing blend designed to enhance moisture, define curls, and promote overall hair health. Infused with the goodness of Jamaican Black Castor Oil, this smoothie provides a luxurious, creamy texture that leaves your hair soft, manageable, and full of vitality. Unique…
Product Summary: Elevate your curls with As I Am Jamaican Black Castor Oil Curling Crème – a nourishing formula designed to define, moisturize, and enhance your natural curl pattern. Infused with the goodness of Jamaican Black Castor Oil, this crème provides lasting hold, reduces frizz, and leaves your curls irresistibly soft and bouncy. Unique Selling…
Rich Daily MoisturizerLavish Your Coils and Curls. Give Your Hair What It s Asking For… the Moisture Needed to Feel and Look Amazing!Moisture is essential for great natural coils and curls.When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for.The power-packed As I Am®…
Indulge your hair with our Double Butter Cream – a rich, nourishing blend designed to quench thirsty strands. Packed with natural goodness, this cream deeply moisturizes, defines curls, and leaves your hair with a luscious, healthy sheen. Unleash the power of double butter for the ultimate hair hydration experience. Unique Selling Points: Intense Moisture Infusion…
Indulge in the luxurious As I Am Cleansing Pudding, a sulfate-free moisturizing cleanser in a convenient 237ml size. Immerse your hair in a hydrating experience, leaving it refreshed and vibrant. Unique Selling Points: Gentle sulfate-free formula. Deep moisturization for sustained hydration. Versatile application suitable for diverse hair types. Product Usage Instructions: Apply generously to wet…
Delight for Your Coils and Curls. Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favorites! Coconut Oil has been a hair beautifier since ancient times because of its quick absorption and ability to produce amazing shine. And who doesn t adore Shea Butter?…
Ultra Light Hydrating & Styling Cream A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency.   Benefits Frizz-free releasing of twist, bantu-knot and braid sets Great for anytime lubricity, shine and softness  Usage For styling twist-outs, braid-outs and knot-outs Smooth a small amount along each section Carefully release with fingertips…
 Elevate your curls with our Coil Defining Jelly – the secret to bouncy, well-defined coils. This unique formula enhances natural curl patterns, providing long-lasting hold and frizz control. Embrace the beauty of your curls with this game-changing jelly. Unique Selling Points: Natural Curl Enhancement Long-Lasting Coil Definition Frizz Control for All-Day Style Product Usage…
Elevate your curl care routine with As I Am Curl Clarity Shampoo 237ml, a revolutionary sulfate-free formula that defines and revitalizes your curls. Unleash the power of natural ingredients, including coconut extract and aloe vera juice, to cleanse and clarify while maintaining optimal moisture levels. As I Am stands out as a leader in curl…
Benefits:·Produces high definition and smooth, shiny curl styles.·Fights frizz, removes residue, hydrates and conditions.·Light and moisturizing formula: no residue accumulates. How to use:Section the hair while it is still damp and apply from the roots to the ends. Start with a small amount and add progressively according to the thickness of the hair.Do not rinse. Apply once…
Discover the magic of As I Am Detangling Conditioner – a leave-in tangle releaser that transforms your hair routine. With a blend of natural ingredients, this 237ml bottle is your key to smooth, manageable locks. Unique Selling Points: Effortless detangling for stress-free styling Leave-in formula for continuous moisture and protection Ideal for all hair types,…
Dry and Itchy Leave-In Conditioner. Adds moisture and shine. Fights Dry & Itchy Scalp. Eliminates Bacteria & Fungus. Enriched with Piroctone Olamine, Ceramides, Olive Oil, and Tea Tree Oil. Prepares the hair for styling. Eases wet combing. Apply liberally, to clean wet, detangled hair. Distribute well throughout the entire head of hair, from root to…
CoWash is the way to cleanse!Helps prevent itchiness and soothe the scalp with Olive Oil and Tea Tree Oil.Hydrate dry hair for more vibrant, manageable coils and curls.Benefits-Fights dry & itchy scalp and dandruff-Helps prevent itchiness-Hydrates hair
Product Detail As I Am Olive & Tea Tree Oil Treatment will nourish and add extra moisture to the scalp. Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. Give your hair what it needs to fight off Dandruff from within. Fight Dandruff by going deeper than the eye can see! How to use…
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